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SJAK/LG Renews Sponsorship for Sports Personality of the Month Award

LG Electronics East Africa Managing Director Dong Won Lee and SJAK President James Waindi during the Sports Personality Award Contract renewal signing at the LG head office Nairobi. March 25, 2024.
LG Electronics East Africa Managing Director Dong Won Lee and SJAK President James Waindi during the Sports Personality Award Contract renewal signing at the LG head office Nairobi. March 25, 2024.Photo: Sjak

NAIROBI, KENYA, March 25, 2024 – LG Electronics (LG) East Africa has announced a new one-year sponsorship renewal for the prestigious Sports Personality of the Month Award (SPOM) covering the period January – December 2024.

This is the ninth year running that the electronics manufacturer is partnered with the Sports Journalists Association of Kenya (SJAK), the organization that runs the monthly award. During the official signing of the 2024 contract, LG’s Managing Director for East Africa, Dong Won Lee, underscored the objective of the partnership, which he noted, “has contributed to the growth of sport across the country”.

Winners of the monthly awards will take home a variety of LG home appliances and entertainment systems, including washing machines, refrigerators, state-of-the-art televisions, and many more, Lee revealed. As part of the deal, LG Electronics will also run sports-related Community Social Responsibility (CSR) programs.

“This year, we find it wise to expand this support of our heroes to communities and institutions of learning as a way of supporting and inspiring upcoming sports giants across diverse disciplines. We are, therefore, investing Ksh3.5 million and banking on SJAK’s support to drive our objective of supporting the growth of local sports.

LG’s long-standing partnership with SJAK started in 2015 with the now defunct “KPL Footballer of Month Awards”.

SJAK President, James Waindi, on his part, said: “We are always grateful to partner with LG in rewarding top-tier sports personalities over the last nine years. Within this period, we have managed to reward many trailblazing athletes, among them Angela Okutoyi who went on to become the first Kenyan grand slam winner, and rewarded several other athletes in little-known sports.”

LG Electronics East Africa Managing Director Dong Won Lee speaks during the Sports Personality Award Contract renewal signing at the LG head office Nairobi. March 25, 2024.Photo: Sjak

He added: “As we renew this longstanding partnership, we are determined to not only promote talent across all media platforms but also make sports more appealing to current and budding players across the country. This is as the sport continues to be an essential vehicle for socio-economic transformation.”

Since the introduction of the award, the SPOM has awarded Kenya’s trailblazing athletes and emerging stars like Aldrine Kibet, who went on to join the Nastic Academy in Spain after being spotted in the 2023 secondary school games in Kakamega, where his double helped his St Anthony Boys Kitale school defeat Dagoretti High School in the finals.

Also recognized is the trailblazing Junior WRC star McRae Kimathi, who became the first-ever Kenyan to finish a rally on snow and ice during the 2022 WRC race in Sweden. McRae’s towering performance saw him finish the 2022 WRC3 category in an incredible third position, and fourth in the overall Junior WRC.

“Many of the LG sports personality award recipients have gone on to conquer the world. A good example is the late Kevin Kiptum, whom we awarded in April last year, and he later broke Eliud Kipchoge’s record. Eliud also shattered the world marathon record after receiving this award,” Lee said.

Other winners include Africa’s fastest Man Ferdinand Omanyala, African rally champion Karan Patel, marathoner Hellen Obiri, basketballer Taylor Ongwae Okari, Olympics marathon champions Peres Jepchirchir, “Hit Squad” national team boxer Elly Ajowi, US women ‘s basketball star Reynolds Victoria, and star athlete Beatrice Chebet.

Author

  • John Vaselyne

    John Vaselyne is the founder of Athletics News. Africa’s only Independent Athletics News website. He has covered World U18 and U20 Championships, World Cross Country Championships, Four Continental Tour Gold Series, Wanda Diamond League. He has passion for the Sport and has over seven years experience in this area of sport. He is also the Leading Athletics Pundit in the Country, having been hosted in ALL leading TV stations in Kenya

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