Adidas has filed several official trademark applications in the United States, the European Union, and the United Kingdom for a completely new design of its iconic three-stripe logo. This update promises to initially revolutionize the look of one of its most legendary football boot models and later extend to running.
According to the information revealed, the primary purpose of this redesigned logo is directly linked to the brand’s next generation of football boots: the highly anticipated Predator 27. The registered emblem is described as a dynamic and sleek variant of the classic three stripes. This aesthetic evolution has deep roots in the Predator line’s history, pointing to a design of wavy, fluid stripes that strongly evoke the nostalgia of the iconic Predator Precision released in 2000.
Adidas’ strategy does not seem to be limited to the playing field alone. The trademark registration spans a broad category of footwear, leaving the door open for the German company to broaden the use of this new and stylish logo. In the future, it is highly likely that we will see this three-stripe variant integrated into selected running models, such as the Supernova Rise or lifestyle sneakers.
With this move, Adidas prepares the ground for a major visual impact ahead of the Predator 27 launch, blending the heritage of its most aggressive designs from the early millennium with a futuristic and innovative vision.
