San Sebastián is already breathing athletics and running from every direction with the arrival of the 61st edition of the Behobia-San Sebastián. As a prelude to Sunday’s festivities, the Kursaal Conference Palace has become the absolute epicenter for the thousands of runners who come to collect their bibs and soak up the atmosphere before the race. There, the Spanish brand Joma, the official technical sponsor of the event, has set up an imposing commercial space that has drawn all eyes at the Runner’s Fair.
A benchmark store for the everyday runner
The Joma setup at the Kursaal stands out both for its size and for a meticulously polished presentation that gowns the fair in elegance. The Toledo-based brand has designed an interactive and expansive shop where the race’s official product is the true protagonist.
Among the shelves stands out the commemorative textile collection, which spans from technical T-shirts and windbreakers to thermal garments and training accessories designed to withstand the demands of the autumn in San Sebastián. However, the stand’s star attraction is the special edition of its technical running shoes for Behobia, led by the model R-2000 26. This design, personalized for the Gipuzkoa event, combines reactive and light technology with the colors and visual identity of the race, drawing hundreds of athletes in search of the ultimate memento before stepping onto the asphalt.
The Joma R-2000 26 not only stands out for its carefully commemorative aesthetics, but also for a technological deployment designed for comfort and responsiveness:
Javi Guerra, the favorite chasing the crown that has eluded him
In strictly athletic terms, all eyes point to Sunday and to one name: Javier Guerra. The Segovian distance runner, four-time national marathon champion, and four-time national half-marathon champion, and an undisputed reference in national athletics for decades, starts as the main favorite to cross the finish line first on the Donostia Boulevard.
At 42 years old and maintaining an enviable level of form after recently breaking national road records in his master’s category, Guerra arrives with a clear objective: to etch his name into the palmarès of the legendary race. Despite his long-standing career in major international championships and top-tier world marathons, the Gipuzkoa classic represents one of those trophies with a mystical aura that every long-distance runner dreams of having on their shelves. To achieve this, he has chosen not to participate in the early part of the cross-country season so that he can arrive in peak condition for Behobia.
The demanding 20 kilometers separating Irún from the heart of San Sebastián, with stretches broken by Gaintxurizketa and the Alto de Miracruz, will test the Segovian’s resilience. The showdown against the clock and the course will be backed by more than 26,000 participants and thousands of spectators who will fill the ditches and shoulders, in a weekend where Joma’s technical showcase at the Kursaal and Guerra’s on-road duel promise to seal another edition that will go down in history.
