The Valencia Half Marathon begins a new chapter in its 35-year history by becoming the Valencia Half Marathon Trinidad Alfonso Wizz Air. The airline will be the new main sponsor of Spain’s premier race at this distance and one of the fastest, where it will share its name with the Trinidad Alfonso Foundation.
Wizz Air has chosen Valencia to debut its sponsorship of running events in Spain, not only for the race’s reputation but also because it will establish a permanent base at Valencia’s airport starting in December.
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The Hungarian company is no stranger to the world of running; in fact, it has spent more than a decade promoting an active lifestyle by supporting races across Europe and, from this year, it counts with the WIZZ Run series, which seeks to inspire runners to surpass their goals and to join the Wizz races.
“We’ve been saying for years that the Valencia Half Marathon is fast, so Wizz Air’s entry into our event is being seen as a natural step. We are very pleased that they have bet on us and on a race that continues to demonstrate year after year that it is among the best in the world,” explains Paco Borao, president of SD Correcaminos, the organizing body of the event.
“We are incredibly proud to become the main sponsor of the Valencia Half Marathon, one of the most prestigious and fastest running events in the world! At Wizz Air we believe in bringing people together, inspiring ambition and making new experiences accessible to everyone. Running shares these same values, which is why for more than a decade we have proudly supported races across Europe. With the opening of our new base in Valencia, this alliance represents another exciting step to strengthen our connection with the city and its community. We look forward to welcoming runners from across Europe to Valencia and inspiring even more people to push their boundaries, take on new challenges and reach their goals,” says Mauro Peneda, CEO of Wizz Air Malta.
Change of name, logo and image
The entry of Wizz Air as co-title sponsor of the Valencia Half Marathon marks a brand refresh for the race. From today, the Valencia Half Marathon Trinidad Alfonso Wizz Air features a new logo and adopts pink and cobalt blue as its primary colors.
